The American Brahman Breeders Association (ABBA) has announced the addition of Mark F. Allan, Ph.D., as a consultant to support the association’s efforts in genomics and breed improvement. With a strong background in livestock genetics and innovation, Dr. Allan is expected to play a key role in advancing the performance and predictability of Brahman cattle.
Dr. Allan currently serves as an independent consultant to the livestock industry, focusing on increasing producer profitability through genetic improvement. His previous experience includes serving as Director of Genetic Technology at TransOva Genetics, where he led research and development, genetic marketing, and new product innovation.
His career began with hands-on work in purebred and commercial cow-calf operations before pursuing graduate studies at the University of Nebraska. There, his research centered on the genetic basis of energy metabolism and the selection response of correlated traits in livestock.
Following his academic work, Dr. Allan joined the USDA’s Agricultural Research Service as a Research Geneticist at the U.S. Meat Animal Research Center in Nebraska. During his time there, he was part of the team that developed the first bovine 50K genomic chip—an innovation that helped pave the way for modern cattle genomics.
From 2008 to 2011, Dr. Allan served as Associate International Director of Global Technical Services for Pfizer Animal Health – Animal Genetics. In that role, he helped launch several widely used genomic tools, including Angus HD50K and Dairy Clarified.
Over the years, Dr. Allan has been recognized as one of Cattle Business Weekly’s “Top Ten Industry Leaders Under 40” and has received awards for his contributions to teaching and workforce development in the livestock sector.
His appointment reflects ABBA’s continued commitment to science-based innovation and its mission to strengthen genetic tools and breeding strategies for Brahman cattle worldwide. With decades of experience in research, product development, and practical application, Dr. Allan brings a valuable combination of expertise and insight to the association’s breed improvement initiatives.
