Zinpro Joins Global Roundtable For Sustainable Beef


Source: Global Roundtable for Sustainable Beef news release

Zinpro, the global leader in trace mineral nutrition and performance, has joined forces with organizations such as WWF, Zoetis, and Cargill as part of a worldwide network of people and organizations powering progress in sustainable beef – the Global Roundtable for Sustainable Beef (GRSB).

With over 50 years of experience in advancing animal health, productivity, and wellbeing, Zinpro joins GRSB to encourage the continuous learning and adoption of best practices in disease prevention and treatment measures, as well as quality nutrition, across the supply chain, and support them on their overall mission to ensure the beef value chain is a net positive contributor to nature by 2030.

The Global Roundtable for Sustainable Beef brings together all value chain partners, from farm to plate, to support and invest in the continuous improvement of cattle health and wellbeing.

Zinpro joins a growing number of organizations committed to bettering the global beef supply chain, as part of GRSB. They follow Chicago Mercantile Exchange (CME), a world leading derivatives marketplace operating in agriculture and ESG, and Archers-Daniels-Midland (ADM) who develop natural ingredients to support livestock nutrition.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “We are thrilled to welcome Zinpro, alongside members CME and ADM, as we continue to grow our influence across the beef value supply chain worldwide. Their joining is a sign of the growing momentum within the beef industry to protect and nurture the earth’s natural resources.

“With the commitment of these companies and their wealth of experience, our organization can continue to exchange knowledge and expertise, champion best practice, and ultimately improve the global food system for all.”

Terry Ward, Zinpro Global Director of Sustainability said: “At Zinpro, we are extremely pleased to have joined GRSB, whose values and goals closely align with our own. We look forward to utilizing our over 50 years of experience and innovation within the animal nutrition and health industries, to support education and power progress in the improvement of cattle health and wellbeing.”

The new members follow the announcement of GRSB’s global sustainability goals in June, which include reducing the net global warming impact of beef 30 percent by 2030, ensuring the beef value chain is a net positive contributor to nature by 2030, and increasing the adoption of animal health and welfare best practices so that cattle are provided with an environment in which they can thrive.


Please enter your comment!
Please enter your name here